Creating A Coherent Market Segment

03/26/03 00:00:00    

By Michael Mealling

Clark Lindsey of Hobby Space has an interesting new article in The Space Review that discusses how to bring some coherency to the 'space' market place by moving from a mass markets/consumer approach to more of a 'community of interest' model. His first point is that small communities of highly motivated individuals (NRA, Sierra Club, etc) can affect policy. But I think the most important point is that it creates a market segment that is more motivated to buy than a mass markets approach. I.e. its really hard to find a space related product for $1 that 100 million people will buy, but it is possible to find a $100 space related product that a million enthusiasts will buy.

Interesting article that does have precident in business thought….