Guerilla Marketing Intro

11/10/03 00:00:00    

By Michael Mealling

Many space companies have various low end products for generating operating revenue (TransOrbital being one example). The problem they're all having is finding channels for getting those products in front of impulse buyers given they're very low marketing budgets and incompatibility with typical retail channels. That's where guerilla, or viral, marketing comes in. This article links to a nice introduction to the concepts with recommendations for how to get the word out about your products.