Customer Discover as a Service

03/04/13 20:47:00    

By Michael Mealling

I'm going to toss this out there because I want this tool to exists. Customer Discovery is an art and a science. Each step:

is important enough that, if you've never done it before, help may be called for. Many entrepreneurs are so enthusiastic about their idea that they make two basic sampling errors: they chose customers who share their views and they sell instead of interview. Enter Laddering Works and specifically Eric's new book Laddering: The Book. What Eric does is teach you how to choose the right archetypes and how to interview them so that you learn their deeper motivations. If Henry Ford would have had Eric's book he could have asked his customers what they wanted and understood that “a faster horse” meant cleaner, faster, and more reliable transportation that could mean any number of things.

So what I want is a service that finds users for all of Eric's archetypes, helps me run an interview, and provides the video conference infrastructure to do the interviews. Pay the interviewees a fee and provide an interview coach that can help entrepeneurs ask and not sell. This way all of the best practices are applied and the cost of finding the right customers to interview is much lower.

I can haz?