Trying Facebook ads for Georgia Space Society

05/06/13 23:51:00    

By Michael Mealling

Part of my expansion plan for the Georgia Space Society is a bit of advertising around the state to raise awareness. My first experiment is a Facebook ad targeting various keywords and users in the state. Starting tomorrow anyone expressing an interest in “NASA” should see the ad until the $10/day runs out. After tomorrow I'll try a new set of keywords.

After that I'll be trying the “if you are one, find one” technique where I specifically target existing members in an area to recruit new members.

Can anyone think of other ways of reaching potential NSS members around the state?